2020 athletic trends

2020 athletic trends: comfort for everyone

Many people have been working from home in the past few months,. and the athleisure style has reached a new level of popularity because of it. Characterized by a blend of elegance and comfort, this style is suitable for most life scenarios of the 2020s. Brought forward by some of the biggest stars in the world, it’s needless to say: Athleisure is everywhere, and  for good reason. Popular brands are doubling down on their efforts to offer comfortable, durable and stylish clothes. If you aren’t already convinced about this trend, there’s a good chance 2020 will make you a believer.

The #1 must-have: the hoodie

These past few years, the growing popularity of the athleisure style has influenced our way of wearing sports apparel. Indeed, clothes that were usually reserved for athletic purposes are now worn in our day- to-day lives. Whether it’s for the office or a night out with friends, leggings and sneakers have been a go-to outfit for several years now. This season, the hoodie proudly positions itself as the ultimate fashion item. Available in a variety of colours, patterns and brands, it embodies the ultimate in comfort.

The 90s are back

As the famous saying goes, "Fashion comes back every 20 years". It is no coincidence that we can see 90s influences in today’s fashion. Obviously, these comebacks always imply some sort of evolution. They become a blend of today and yesterday’s style, reflecting the changes and current preoccupations in our society.

This year, we note the presence of multi-logo patterns and animal prints. You may have noticed that the camouflage pattern has been in fashion for several seasons now. Fans will be glad to know that it is here to stay. Iconic brands like Under Armor, Nike, Adidas and Champion have renewed themselves to offer high-quality items that are also trendy and highly fashionable. 

Trends for all body types

Trends tend to reflect actual social issues. In this day and age, we have become very aware of the importance of body positivity and diversity. Brands are making numerous changes and efforts to contribute to these movements by designing clothes that fit different body types. 

Adidas recently announced its INCLUSIVE collection which features clothing from size 1X to 4X. With Diadora and Nike entering the movement a few years back, you will find a larger variety of sizes online and in stores. In 2020, fashion really is for everyone! 

Colour and simplicity 

Pastel colours are very much in fashion, and restrained colours are trendy as well. Ladies, in 2020, don't be afraid to wear fuchsia and yellow. These colours will surely brighten your day! That said, don’t worry if you don’t fancy a colourful palette: Wine red, black, gray and white are still very common in most collections.

Those of you who want to add variety to their athletic wardrobe will be charmed by the blend of textiles and the different cuts available in stores. Crop tops, 7/8 leggings, high-waist pants and much more will guarantee you a style for every occasion. The arrival of the futuristic look, which is characterized by the use of metallic colours and shiny fabrics, is also a trend to watch out for. 

Men’s fashion:  back to the 90s 

On the men's side, brands like New Balance, Champion and Nike are inspired by popular street style to offer comfortable and stylish items that can effortlessly be added to your day-to-day look. You will notice a lot of red, navy and white as well as many beautifully embroidered logos in the 2020-2021 collections.  

For a year of comfort and style, don't hesitate for a second to add athleisure items to your wardrobe. You’ll see: To try it is to love it!