New Generation of Stores

Sports Experts and Atmosphere opened, almost a year ago, a new store concept providing consumers with access to top digital technology, an unparalleled array of leading brands and products, and a personalized shopping experience that connects consumers to the sports they care most about. An extremely knowledgeable staff with a shared passion for sports awaits our customers in-store.

Digitally advanced and personalized retail experience

The new store concept features digital technologies that inform and inspire customers. For example, at Carrefour Laval (Laval, Quebec), a total of 75 screens provide world-class branded content creating an energy filled experience as well as product information to make customer decisions easier.

Technology highlights include:

A video shoe wall with touch screens allowing customers to scan shoes and pull up detailed product information;
A community video wall featuring national promotions and partnerships, as well as local sports information and employees’ profiles;
Interactive terminals for customers to locate products within the store;
Translucent cubes showcasing products and featuring digital content.
An immense LED panel showcasing sales promotions and partnerships

The top sports brands under one roof

The flagship Sports Experts/Atmosphere store is home to the most loved sports brands in Quebec. New immersive brand zones feature the must-have products for sports enthusiasts from world-class brands like Adidas^®, Arc’teryx^®, Columbia^®, GoPro^®, Lolë^®, Mountain Hardwear^®, Nike^®, The North Face^®, Oakley^® and Under Armour^®.

For over 50 years, Sports Experts has been the destination of choice for Quebecers who want to stay fit and live well. Sports Experts/Atmosphere is the largest network of sports stores in Quebec, with 105 stores in the province.

Business Overview