The Fox brand began in 1974 as a small motocross parts distribution company in California. This brand brings together a community that shares a passion for sports on two wheels.
Fox's mission is to defy the impossible and lead in the constant quest for maximum performance.
The main purpose at Fox is to encourage amateur and professional athletes to perform at their best while demonstrating inclusion, diversity and commitment to both customers and employees.
Leadership, trust, collaboration, agility, service and ingenuity
Fox's success is based on these core values. The brand continues its involvement in the community and with the environment by opting for sustainable measures.