By working with athletes, ASICS aims to increase its expertise in creating better performing shoes.
ASICS is the acronym for the Latin phrase Anima Sana In Corpore Sano, which means a healthy mind in a healthy body. The company was founded on this motto, believing that the best way to feel good is to integrate health and fitness into your daily life, and thus create harmony between body and soul.
Since 1949, this Japanese sports equipment manufacturer has made it its mission to become the number 1 brand for all sports enthusiasts by offering quality athletic shoes and clothing. ASICS is best known for its runningshoes, designed with technologies such as shock absorption systems, maximum traction soles, anti-pronation constructions and water-resistant materials.
ASICS also sponsors several athletes around the world. These athletes and their coaches regularly visit the company's headquarters in Kobe, Japan. Not only do these encounters allow athletes to get footwear and apparel tailored to meet their needs, but they also provide an opportunity for ASICS to amass new knowledge and create even better products. By working closely with these athletes who embody excellence in several disciplines, the company can help professional athletes and sports enthusiasts around the world to perform better, reach a higher level and above all, have fun.
Discover the wide variety of Asics shoes offered at Sports Experts, in stores and online. Women’s shoes, men’s shoes, socks and ankle socks you’ll find everything you need to keep your mind healthy in a healthy body.