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Reebok has issued a bold challenge for Canadians and the world at large to "Be More Human" with the launch of a fully integrated marketing campaign, continuing the mission to change how people perceive and experience fitness. "Be More Human" goes beyond a campaign or a tagline; it's a rally cry to live up to one's full potential. This unique point of view is embodied in the brand's new symbol, the Reebok Delta: the three sides representing the physical, mental and social change that comes through living a fitness lifestyle.